As already hinted we are very happy to announce a unique event in Europe: Refined Ads Adwords Seminar which will be held by PPC expert Brad Geddes from bgtheory. The event will take place on March 19/20th in Munich. The second day is more advanced and reserved for existing clients, but even the first day brings a huge amount of knowledge that it’s well worth attending.

In order to participate in this event which will also feature speakers from Google and Refined Ads it is necessary to apply for one of the few seats as we want to keep it below 50 people to ensure that everybody can ask questions and get the best results out of it.

Apply for free AdWords Seminar now

Another two new features in Refined Ads that went live in Q4 2008 were the By Time Report and the Keyword/Adtext Statistics.

The By Time Report allows not only a structural but also a time-discrete view of traffic data. You can compare every level of your account, such as the whole account, any campaign, AdGroup or just a single keyword, by day, by week, by month or even by year. By using the Strategic Groups you can also group the elements corresponding to your needs and get a time-discrete view on your individual grouping.

This feature allows you to compare the performance of the respective element in the course of time. Data you don´t get anywhere else. Very useful, i would say!

Second new view are the Keyword/Adtext Statistics, showing the clicked ads of keywords and the adequate keywords of ads.

This view allows you to analyze which Adtext performs best with which keyword and therefore set up a corresponding new Adgroup structure. You will be surprised how the individual per-Keywords-per-Adtext performance differs from the overall Adgroup-to-Adtext performance! Use this information to lower your ad-spendings. Also data you don´t get anywhere else.

You can view the Keyword/Adtext Statistics by clicking on the corresponding keywords. Just the same as you get the Matched Keywords.

Have a look in your Refined Ads account and get a different view and more out of your data! Customers find additional information on that feature in the Refined Ads Guide (https://guide.refinedads.com/en/index.php/By_Time_Report and https://guide.refinedads.com/en/index.php/Mapped_Elements).