With the recent release of Refined Ads, which we performed at the beginning of March 2009, interesting new features have gone live.

Custom Columns: Definitely my favorite. Define your own metrics, just like you would do in Excel! Use any columns in Refined Ads to combine with other, multiply them, add constants and many more possibilities.

To give you an example: If you are optimizing on ROAS, just define the column yourself by combining cost and revenue data.Another one: If you would like to know which keywords have a maxCPC that is set much higher than the First Page Bid. Just subtract the maxCPC column from the First Page Bid column and order the grid along this new column. A little outlook: These columns will also be available for Traffic Controller very soon. You could define a column that says First Page Bid + 10% and use Trafic Control to set the maxCPC to this Custom Column. This settings allows you to make sure you definitely show up on the first page.

Minor improvements: Full support for all languages and character sets. If you decide to run campaigns in Korea, Japan, Poland, … Go ahead. Refined Ads now supports all languages and character sets. Furthermore we provide you a history of certain processes that were running between Google AdWords or Yahoo! Search Marketing and Refined Ads.

Have a look in your Refined Ads account and get a different view and more out of your data! Customers find additional information in the Refined Ads Guide (https://guide.refinedads.com/index.php/Customizable_columns).

This entry was posted on Wednesday, March 25th, 2009 at 16:01 and is filed under Refined Ads. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.