Refined Ads Update: New Traffic Controller rules and more on Strategic Groups
Last week again new features have gone live. We would therefore like to give you a quick explanation on what is new and how to use it.
Traffic Controller on Strategic Groups
Maybe you are asking yourself: What´s with Stategic Groups, why does Refined Labs keep fussing over them?
The answer is simple: Because it gives you the opportunity to break with the strict rules of account structures. Even more so now:
Traffic Control can now be implemented on strategic groups. If two or more rules apply to one keyword, an average value is calculated. This might be the case if traffic control is already implemented on a keyword via Projects or if there is an overlapping of two strategic groups. This makes handling your account even more convenient as you may now use the traffic controller on elements from e.g. different campaigns just by adding them to one strategic group.
Fast edit in Strategic Groups
We want you to get the best out of your account in the minimum amount of time. Clicking from one tab to the other just to change the status of a keyword takes a lot of time. So we figured it is better if our IT works long hours than if our customers do.
And here is what they came up with: Fast edit functionality. Now you might think: Not exactly groundbreaking, they already have this. We did, but we never had it in Strategic groups before. You can hereby change the status of your Keywords, AdGroups and even Campaigns quick and simple.
Bulk Export for Keywords and Adtexts
The Bulk Export makes it possible to export Keywords or Text Ads as a tsv. file, work on them on your local workstation and afterwards upload the file to Refined Ads.
New Traffic Controller Rules
The Traffic Controller analyzes the data and provides you with recommendations to help you reach your goals. But first of all you have to be able to define what you want out of your Campaigns, Adgroups or Keywords. Maybe you have done this indirectly by defining a custom column, e.g. set a max CPC for your custom column? You can now define this Max CPC as a traffic controller rule.
Maybe your goal is not to have a certain MaxCPC but to reach a certain position or a specific cost/earnings ratio. Now you can do that? Define your own goal via “Optimize for the following value”. Just as you already know it from the custom columns you can define a formula and the Traffic Controller tells you the best way to reach your goals.
We hope that you enjoy these new features. If you have any questions about how to use the new features, have a look in our guide under http://guide.refinedads.com.