A new Refined Ads release has gone live last week with many practical and useful features. Here is a quick summary of what has changed to keep you up-to-date. For further information and instructions have a look in our Guide.

Placements

Refined Ads now fully supports the use of placements. You can set up a placement campaign just like a keyword campaign. This makes the handling of placements very easy. And it gets even better. We provide you with many features you won’t find anywhere else, like matched placements. You can also use Traffic Control with placements.

Guide: https://guide.refinedads.com/en/index.php/Placement

Custom Columns

The Custom Columns got greatly extended with lots of new functions. You are now able to apply advanced formulas, like Minimum, Maximum and more… Just check it out!

Guide: https://guide.refinedads.com/en/index.php/Custom_Columns

Funnel Exports via GUI

You are now able to export a funnel report directly via the GUI. The report can be aggregated by Keyword or by Funnel for a custom time period.

Guide: https://guide.refinedads.com/en/index.php/Funnel#Funnel_Export

New Account Reports

There are a couple of new Account Reports on Adgroup and Campaign Level which can be scheduled via the GUI. You can choose between Reports for Keywords, Placements, Adtexts, Adgroups and Campaigns.

Guide: https://guide.refinedads.com/en/index.php/Report

Omniture Data Import

Another great extension is the possibility to import and display Omniture Transaction Data in Refined Ads. Just let us know and we will set up for you.

Guide: https://guide.refinedads.com/en/index.php/Trafficprovider

Duplicate Keyword Tool

The Duplicate Keyword Tool just got even more handy. You can filter your results in different ways to get just the duplicate Keywords you are looking for you.

Guide: https://guide.refinedads.com/en/index.php/Duplicate_Keywords

Check out those new features right away in your Refined Ads Account! You will find additional information on the new features in the Refined Ads Guide.