For all of our clients we got great news: Refined Ads qualified for Google Preferred AdWords API pricing!

What this means for us:

• Refined Ads is in compliance with the AdWords API
• We meet the required minimum functionality (RMF), actually we exceed it
• We have a certain amount of free API quota that we can use for our clients

What this means for you as a (potential) client:

• Using Refined Ads is even more cost efficient
• You know that you have a high quality search technology
• You have a comprehensive software to manage your AdWords accounts

Over the next days/weeks we will send you an update if there are any necessary changes.

We worked very closely with Google on this topic over the last years and are happy that this idea finally got implemented. Being among the very first companies worldwide that got this qualification underlines our strong demand to have a leading product that helps our clients to be even more efficient with their performance marketing campaigns.

Not only did our engineering team together with QA work very hard on it, but also we got excellent support from Googlers across the world, so we’d like to thank all people involved for their ongoing efforts.

A new Refined Ads release has gone live yesterday with a refreshed look and lots of great features. Here is a quick summary of what has changed to keep you up-to-date. For further information and instructions have a look in our Guide.

Design

The first thing you might have seen after logging in to Refined Ads is the updated design. It’s not only a fresher look but it helps you to navigate through your account much faster and hence makes your life as campaign manager much easier.

Breadcrumb Navigation

This brilliant new feature will totally change the way you navigate through your account. By clicking on the breadcrumb navigation you will get a drop down which allows you to quickly scan your account for the desired element you’re looking for. Accounts, Campaigns and Adgroups – everything just a few clicks away without loading anymore.

And it gets even better. There’s also an integrated search within the breadcrumb navigation. Just type in the first letters or the whole name of the element you’re looking for and you will see the object instantly within the navigation bar. You can also add negative search strings to even more refine your search.

Guide: https://guide.refinedads.com/index.php/Navigation#Pfadnavigation

Sophisticated Campaign Settings

Refined Ads is now supporting a whole bunch of new campaign settings. For instance you can adjust your demographic campaign settings within Refined Ads and you have enhanced options to fine tune your campaigns to get the maximum out of your account.

Guide: https://guide.refinedads.com/index.php/Campaign

Faster Syncs

We’ve done a lot to improve the synchronization between AdWords and Refined Ads. Elements created in AdWords like campaigns, adgroups and keywords will show up in Refined Ads even faster than before.

Scheduled Transaction Reports

You’re now able to schedule a transaction report within the transaction management. This helps you to stay up to date on the latest leads or sales.

Guide: https://guide.refinedads.com/index.php/Transaction_Management

More adjustable Graphs

It’s now possible to highly customize the way you want to see the graph. You can choose if you want to see days, weeks or months in the graph an you can easily switch between the views to get a more detailed graph

Guide: https://guide.refinedads.com/index.php/Graph

Check out those new features right away in your Refined Ads Account! You will find additional information on the new features in the Refined Ads Guide. Of course our Support Team is also more than happy to show you the updated functionality.