As already hinted we are very happy to announce a unique event in Europe: Refined Ads Adwords Seminar which will be held by PPC expert Brad Geddes from bgtheory. The event will take place on March 19/20th in Munich. The second day is more advanced and reserved for existing clients, but even the first day brings a huge amount of knowledge that it’s well worth attending.
In order to participate in this event which will also feature speakers from Google and Refined Ads it is necessary to apply for one of the few seats as we want to keep it below 50 people to ensure that everybody can ask questions and get the best results out of it.
Another two new features in Refined Ads that went live in Q4 2008 were the By Time Report and the Keyword/Adtext Statistics.
The By Time Report allows not only a structural but also a time-discrete view of traffic data. You can compare every level of your account, such as the whole account, any campaign, AdGroup or just a single keyword, by day, by week, by month or even by year. By using the Strategic Groups you can also group the elements corresponding to your needs and get a time-discrete view on your individual grouping.
This feature allows you to compare the performance of the respective element in the course of time. Data you don´t get anywhere else. Very useful, i would say!
Second new view are the Keyword/Adtext Statistics, showing the clicked ads of keywords and the adequate keywords of ads.
This view allows you to analyze which Adtext performs best with which keyword and therefore set up a corresponding new Adgroup structure. You will be surprised how the individual per-Keywords-per-Adtext performance differs from the overall Adgroup-to-Adtext performance! Use this information to lower your ad-spendings. Also data you don´t get anywhere else.
You can view the Keyword/Adtext Statistics by clicking on the corresponding keywords. Just the same as you get the Matched Keywords.
Lately we did a lot of product centered posts, sort of forgetting about the people behind and around Refined Ads. After being active in the search industry for about 8 years it feels like time just flies by, but one thing that amazes us every single time is how great the search community really is.
During last weekend a great friend of the company, Shakil Khan, made it down to Munich to talk with some of us about Online Marketing, running a business and being more successful. Together with him we managed to hang out with Lukasz and Kolja as well as some other bright people from the German Online space. A second good reason for this to happen was DLD, which took place earlier this week and once again proved to be a great conference. Meeting new people that were interested in sharing stories as well as meeting business partners and friends from all over the world made it really worthwhile. One of the better coincidences was walking by Marissa Mayer and her greeting, even though we met the last time in Zurich back in 2005.
After DLD the week went on with a big BVDW meeting where I had the chance to show more people how great Refined Ads is.
Unfortunately during the course of the evening it also became public that a friend, one of the first people parts of our team met, died in a tragic plane accident. Martin Schaedel was one of the brightest people that I ever met, his networking skills were unbelievable and the way he lived was as most people would love to if they had the chance. I guess it’s safe to say that Martin inspired thousands of people around the world and I have to admit that Martin always seemed like a hero with his talent and seeing that go is one of the saddest moments in my professional and personal life.
If you are interested in improving your PPC skills and based in Europe, you should consider blocking March 19th in your calendar. We’re currently working on a nice, free(!) event that day in Munich for PPC Managers. If you’re already a client and using Refined Ads, make sure to also block March 20th for a second day of Advanced PPC knowledge. More details will follow within the next month, but rest assured it will be worth coming to Munich. Also make sure to check back frequently as we have a maximum number of seats and expect them to fill up quickly.
We would like to take the chance to present one of our new – and very strong – features gone live in Refined Ads in Q4 2008: The Search Funnel.
The Funnel allows you to associate one Lead or Sale with more than one keyword if the same user clicked on multiple of your ads with various keywords. It is extremely useful to see how pretty generic keywords lead to a more specific search that converts. The data analyzed for this type of reporting currently includes the last 30 days till the conversion takes place. The best part is that you can set to which extend a click attributes to a conversion and have a percentage set to it that is visible in the statistics and used in the Traffic Controller, our bid management.
Funnel settings can be set under Administration. Check the desired checkbox:
Traditional setting: The keyword that was clicked last will be credited 100%.
First and last clicks win the most: The keywords that were clicked first and last will be credited a fixed percentage, other clicks will share the remainder missing from 100%.
All clicks are the same: The credit will be divided by the number of clicks that lead to a conversion (up to a maximum of five clicks).
All clicks are individual: You can specify a value to the last five clicks leading to a conversion.
Last click is the big click: You can set a value for the last click (up to 99%) and the rest will be divided between previous clicks.
The data created by the funnel can be analysed as individual funnels (click history) or as value in Elements.
If the transaction column is underlined, you can display the funnel dialog by clicking on the value. The dialog displays the clicks per line. The first value (left) of the line is the keyword that was clicked first. The last value (right) is the last keyword before the transaction (lead / sale) The column Revenue does not display the proportionate value of the keyword, but the sum of the transactions.
Check out this new features right away in your Refined Ads Account! Customers find additional information on that feature the the Refined Ads Guide (https://guide.refinedads.com/index.php/en:Funnel).
If you’re interested in seeing Refined Ads live, please contact us and we’re happy to schedule a demo of our SEM Management software.
Also Thomas Bindl did an interview about SES London back at SES Chicago a few weeks ago with some more information about the biggest search conference in Europe.
Da wir in den letzten Monaten eine Vielzahl von Neuerungen implementiert haben und neue Kunden von der Leistungsfähigkeit von Refined Ads überzeugen konnten, ist es hier leider etwas ruhiger geworden. Wir planen jedoch für die Zukunft bei jedem Release ein Post zu machen um die neuesten Entwicklungen direkt zu erfahren. Wer noch näher an der Entwicklung von Refined Ads und dem SEM Markt sein will, dem sei ein Blick auf die Refined Ads Twitter Seite empfohlen:
Wir haben einige tolle Features geplant, die zusammen mit unseren Events die Effizienz unserer (zukünftigen) Kunden noch weiter erhöhen werden. Mehr dazu bald hier und auf Twitter.
Zudem wünschen wir allen Lesern ein gutes und erfolgreiches 2009!
Im Zuge der laufenden Bemühungen um die Technologie-Führerschaft wurde Refined Ads um ein neues Feature erweitert: Über die Spalte “Content Clicks”, die standardmäßig zu jedem Keyword-Eintrag angezeigt wird, können Sie identifizieren welche Keywords einer Anzeigengruppe Klicks aus dem Google Content-Netzwerk bekommen. Die Auswertung umfasst die genaue Zahl der Klicks und vor allem ob diese Klicks konvertieren. Dies erlaubt Ihnen ab sofort eine gezielte Nutzung und Optimierung auch im Google Content-Netzwerk. Die bisherigen Optionen „deaktivieren“ oder „aufsummiert, blind laufen lassen“ sind somit überholt.
For the past years OMD has established itself as one of the most renowned and important events for online marketing in central Europe. Exhibitors and Visitors doubled each year. After a very successful launch of Refined Ads, our SEM campaign management tool, Refined Labs will be exhibiting during this exciting event to present state of the art developments in hosted online marketing management tools.
If you want to be contacted regarding an appointment during Online Marketing Düsseldorf, please fill out this form.
