Clear raise of efficiency in performance marketing

Refined Ads is the performance marketing software of the next generation with integrated bid management – from performance marketing specialists for performance marketing specialists. We are focusing on, as part of our all-in-one solution, simplifying your online marketing and to raise its efficiency.

We do not look at single channels in isolation, but in total as parts of the performance marketing mix. Refined Ads supports the channels search engine marketing, affiliate marketing, display, as well as generic traffic, including SEO, in an integrated cross channel environment:

Via our three steps “analyze – understand – act“ you can measure in detail the success of your online marketing campaigns, understand the data and manually steer your campaigns target-oriented or, if you wish, automatically with our bid management.

Refined Ads is designed to meet the needs of agencies and large direct advertisers.

Refined Ads at a glance:

• Fully integrated, customizable performance marketing software with cross channel tracking
• Native support of search engine marketing and affiliate marketing networks
• Generic, own tracking to analyze and optimize any traffic sources, including display and SEO
• Support of various languages and currencies, including their conversion
• Multi touchpoint analysis and optimization across channels
• Integration of external data sources: reporting, product / data feeds
• Individual data structures: Strategic Groups and Custom Columns for individual and freely definable KPIs
• Elaborate bid management, also on own KPIs, taking the click funnel into account
• No „black box“ bid management – manual control is possible at any time
• Customer lifetime value tracking including management (confirmation and cancellation) of leads and sales
• We are qualified for the “Google AdWords API Preferred Pricing” – you have no API costs!

Further information and more details on Refined Ads can be found on the following product pages.

Google Study together with Refined Labs: High efficiency gains by optimizing AdWords campaigns via the AdWords API In our second case study together with Google we did show up the advantages when using the Google AdWords API for campaign optimization. High efficiency gains in the double-digit percentage range are more the rule than the exception (DE only).