March 19th (all interested parties), Park Hilton, Munich:
|
| 09:00 am - 09:30 am | | Coffee reception and registration
|
| 09:30 am - 09:40 am | | Welcome words from Refined Labs & Google |
| 09:40 am - 11:00 am | | Best Practices for PPC Success I (Brad Geddes) |
| 11:00 am - 11:15 am | | Coffee break |
| 11:15 am - 01:15 pm | | Best Practices for PPC Success II (Brad Geddes) |
| 01:15 pm - 02:00 pm | | Lunch break |
| 02:00 pm - 03:45 pm | | Boosting Your PPC Traffic (Brad Geddes) |
| 03:45 pm - 04:15 pm | | Coffee break |
| 04:15 pm - 05:00 pm | | Introduction to Refined Ads (Thomas Bindl) |
| 05:00 pm - 05:30 pm | | Update on new Products from Google (Google) |
| 05:30 pm - 06:00 pm | | Q&A (Brad Geddes, Google) |
| |
March 20th (existing clients), The Charles Hotel, Munich: |
| 09:30 am - 09:40 am | | Welcome words from Refined Labs & Google |
| 09:40 am - 11:00 am | | Quality Score Demystified (Brad Geddes) |
| 11:00 am - 11:15 am | | Coffee break |
| 11:15 am - 12:15 pm | | Content Network Deep Dive (Brad Geddes) |
| 12:15 pm - 01:15 pm | | Increasing PPC Conversion Rates I (Brad Geddes) |
| 01:15 pm - 02:00 pm | | Lunch break |
| 02:00 pm - 03:00 pm | | Increasing PPC Conversion Rates II (Brad Geddes) |
| 03:00 pm - 03:45 pm | | Marketing in a down economy (Brad Geddes) |
| 03:45 pm - 04:15 pm | | Coffee break |
| 04:15 pm - 05:00 pm | | News from Refined Ads (Thomas Bindl) |
| 05:00 pm - 06:00 pm | | Q&A (Brad Geddes, Google) |