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Welcome to Refined Labs
Twitter @refinedads: our users should be quite happy about the new features we released this morning. Thanks to our IT for getting up so early! :)
Creating tomorrow's visions today!
Over the past few years search engine marketing (SEM) has grown to a multi-billion dollar business. This marketing model is uniquely characterized by highly efficient advertising campaigns, based on the ability to track both cost and profit accurately. Although future prospects for this advertising model are bright, executing a successful campaign in the future will rely on more complex management tools. The demand for intelligent tools to manage such marketing campaigns is increasing. Without such tools, the advantages SEM can bring to your business will be limited.
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Analyze - Understand - Act
Large advertising campaigns must be managed and optimized and the return on investment needs to be tracked reliably. Factors like 'match type', 'minimum bid', 'quality score', 'landing page quality', 'CPC', 'CPX' and the activities of your competitors should be monitored constantly and managed appropriately to optimize your campaign. These challenges combined with rising advertising budgets, result in an increasing workload related to to campaign management, preventing you from focusing on what you do best- your core business.
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Blog@RefinedLabs
Best Practice: Traffic Control auf eigene KPIs
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Refined Ads Update: Image Ads, Traffic Control Change History and further improvements
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Refined Labs at SESBerlin
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Next generation search marketing
Refined Ads provides generic software for campaign management, based on years of pioneering work in the fast changing SEM market. Our software is a customizable all-in-one solution providing perfect cost transparency for effective management of your search engine marketing campaigns.
>>> More on Refined Ads
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Jobs@RefinedLabs
Bored genius? We can help you out! Visit our job openings.
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