Next generation search marketing
Over the past few years search engine marketing (SEM) has grown to a multi-billion dollar business. This marketing model is uniquely characterized by highly efficient advertising campaigns, based on the ability to track both cost and profit accurately. Although future prospects for this advertising model are bright, executing a successful campaign in the future will rely on more complex management tools. The demand for intelligent tools to manage such marketing campaigns is increasing. Without such tools, the advantages SEM can bring to your business will be limited.
Refined Ads provides generic software for campaign management, based on years of pioneering work in the fast changing SEM market. Our software is a customizable all-in-one solution providing perfect cost transparency for effective management of your search engine marketing campaigns.
3 steps to success: 'Analyze - Understand - Act'
Large advertising campaigns must be managed and optimized and the return on investment needs to be tracked reliably. Factors like 'match type', 'minimum bid', 'quality score', 'landing page quality', 'CPC', 'CPX' and the activities of your competitors should be monitored constantly and managed appropriately to optimize your campaign. These challenges combined with rising advertising budgets, result in an increasing workload related to to campaign management, preventing you from focusing on what you do best- your core business.
Google Case Study: Using long-tail keywords for efficient conversions
Together with Google we released a case study demonstrating the effect of the long-tail for conversions. One of the main aspects of Refined Ads is utilizing the long tail thanks to functionalities like the Search Funnel or Matched Keywords and Placements.
Start reading now:
|
|
|
|
References
"Refined Ads erlaubt uns, unsere internationalen SEM Kampagnen für unser Mietwagen-Geschäft deutlich effizienter und integrierter zu steuern als alle anderen evaluierten Bid Management Systeme."
- Konstantin Sixt, Sixt Autovermietung
"Dass ein Produkt funktionell TOP-Anforderungen erfüllen muss, ist selbstredend, Aber genauso wichtig ist es für uns,
bei Fragen ad hoc Unterst;uuml;tzung vom Hersteller zu bekommen - persönlich, sofort und zu unseren Geschäftszeiten.
Die stets schnelle und kompetente Unterstützung durch das Refined Labs Support Team wissen wir sehr zu schätzen!"
- Katrin Köhler, Head of Marketing Comvel GmbH (u.a. weg.de)
|
