Step 3 of 3 to Success: Act

When you have analyzed the data in detail and made your conclusions, Refined Ads gives you all the tools you need to implement the results immediately. Data are accumulated information. Therefore it is the rule that you want to change several parameters or datasets at once – and Refined Ads is designed exactly for that purpose. Furthermore, Refined Ads supports you with automation through Traffic Control.

Optimize your measures through…

Intuitive Campaign Management

  • Workflow-optimiertes InferfaceCreation and modification of all supported campaign management options in an intuitive, workflow-optimized interface
    Creation, modification and deletion of campaigns, display groups, and keywords – without any intermediate steps, without changing the view. You can work on the statistical data directly in the grid via Fast Edit.
     
  • Immediate transfer of your changes
    Through API linking we transfer your control jobs immediately and in an automated fashion to the corresponding market place. Thus you will work on your campaigns in real time.
     
  • Breadcrumb Navigation
    Freely navigate through a tree structure, comparable with the Windows menu, in the entire account. Especially when you have to navigate between different accounts, you can quickly change from one ad group into another account directly, without any intermediate steps, to the keyword level. Even a cross-account search is available to switch between any groupings in several accounts within seconds.
     
  • Internes ClipboardWorkflow Meshing through Internal Clipboard
    You can copy, edit or add keywords and ad texts across your account, and create them directly in Refined Ads. You will leave Excel, Notepad and other “tools” right behind you.
     
  • Mass Changes through Export & Import (Bulk Functionality)
    Export the campaign data (CSV), process mass changes directly on your computer, and upload the modified file through Refined Ads. Changes you have made will be accepted by the system and communicated to the traffic provider immediately. Thus you can comfortably make structural changes to your accounts.
     
  • 2-Way Synchronization
    We allow for parallel use of the web interface of the market place, of the Google AdWords Editor, and tools from third-party providers. Through intelligent synchronization mechanisms your data will be synchronized.
     
  • Advertising Media Management
    Through our integrated advertising media management you can comfortably manage graphic advertising media for the Google Display Network centrally. Thus you have access to files loaded previously and stored in folders, and you can add these easily to the display groups through the Refined Ads interface. These advertising media can, if requested, also be viewed and processed by colleagues.

Bid Management via Traffic Control

  • Automated Campaign Management
    Our elaborate bid management simplifies your daily work when handling large amounts of keywords. Your data are automatically analyzed according to the portfolio approach, and your settings are accordingly adjusted to the calculated values. A margin optimization (e.g. 15% profit) and optimization to target values and target CPX (e.g. 5 € cost per lead; 1,000 clicks per day; 200 sales per day) are available to you as optimization goals. In addition,we facilitate position optimization.
     
  • Traffic Control EinstellungenNo Blackbox – Bid strategy with manual intervention option
    In spite of the use of bid management, you will still keep full control. Depending on your needs, the changes are accepted automatically or recommended to you in advance for confirmation. Thus, you can retain full control and save lot of efforts.
     
  • Using Custom Columns (your own KPIs) even in Bid Management
    The specialty of our Traffic Control is the broad data basis that can be expanded at will. In addition to pre-defined columns, the custom columns also serve as basis for data. This has the special advantage that you can define one column for any goal (for example your custom KPIs) and calculate it dynamically. The Traffic Controller can then optimize according to these values.
    Examples: Optimization according to a specific position, a specific CTR, cost-revenue relation (CRR), the margin, the net revenue minus shipping costs… any value that you calculate through the custom column can be used as basis for the Traffic Control.

    Please refer to our blog post “Best Practice Refined Ads: Traffic Control auf eigene KPIs” (German only) for further information.
     
  • Flexible Goal Setting
    Your goals can be set at campaign, ad group, and keyword level. Parallel to this, goal setting according to strategic groups (your own clusters) is also possible. Thus you are not bound to the structural specifications of the search engine, but can optimize according to your customized groupings.
     
  • Consideration of the Funnel
    The results of the Funnel assessments can be included into the bidding mechanism without any problem. For this you simply select the funnel data as the basis for data, and it will be optimized to these values.
     
  • Inventory-Dependent Traffic Control
    Inventory-dependent Traffic Control defines rules according to which the SEM ad placement is paused if the inventory falls below a defined value; if the inventory increases, the ads are activated again.

Do the Refined Ads-Live-Test!

Take your chance right away and get to know Refined Ads! Schedule a demo with us and convince yourself of how we can improve your online-marketing.

Contact us!

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