Step 1 of 3 to Success: Analyze

We show you the data on hitherto unprecedented levels of analysis: Keyword/ad text combination, multi-touchpoint analysis (Customer Journey), and much more. With Refined Ads, the user receives maximum transparency – without having to miss out on clarity and the wide range of functions. Operation and navigation in Refined Ads follow an integrated and generic pattern. They are based on the generally known operation pattern of offline applications but run completely in the browser.

We support you effectively!

Your Own Tracking Infrastructure

  • Your Own Redirecting
    Refined Ads offers you your own redirect infrastructure with automated redirect management. This allows for a deeper analysis of the data and the coverage of your individual requirements. Even individual cookie run times can be defined specially for each customer. By using several computing centers, we can realize almost 100% reliability.
     
  • Flexible Tracking Pixel
    With our own transaction tracking via JavaScript and Image-Pixel, we are completely independent of third-party providers such as Google & Co. We will gladly integrate even third-party tracking data, for example from Google Conversion Tracking or Omniture. Through our tracking pixel, shopping carts containing different transaction types, subtypes, supplementary order information (can be determined specific to the customer, for example point of sale, shipping information, coupons, …) and other flexible options can be delivered.

    Please refer to our blog post “Best Practice Refined Ads: Subtypes for Leads and Sales” (German only) for further information.
     
  • Flexi Columns
    Flexi Columns-MenüThe Flexi Columns offer completely new options in tracking. With them, the tracking of leads and sales can be extended to more tracking categories, for example first-level leads, second-level leads, first customer, and repeat customer. On the other hand, the Flexi Columns can also be used to give more, completely individual tracking values in Pixel. In the travel industry, this could be, for example, the booking value, the booking value minus commission, and the number of passengers. All the values thus passed are written into customer-specific columns and are available in the entire application: in the grid, in the filters, in the custom columns, in Traffic Control, … just like leads and sales.
     
  • Free Transaction Allocation
    The allocation of the transaction may take place at the click time or conversion time, including representation of the conversion delay.
     
  • Upsell Tracking with the SubID Technology
    Recognize the sign-ups and repeat customers and subsequently allocate even this order to the triggering advertising media. Thus you can easily calculate the customer lifetime value. The SubID technology is especially interesting because it facilitates a cookie-independent and thus cross-PC continuation of the tracking.

    Please refer to our blog post “Best Practice Refined Ads: Customer Lifetime Value ermitteln” (German only) for further information.
     
  • Order Management
    Transfer the OrderIDs to us and manage your transaction through this OrderID either manually or automatically.Transaktion Management
     
  • International Use
    Refined Ads can be used internationally. It allows for keeping accounts in any currencies, conversion into a single target currency, and it supports all characters (UTF8). The interface is available in German and English.

Unprecedented Levels of Analysis

  • Matched Keywords-AuswertungMatched Keywords and Matched Placements
    Out search query report with special added value: Detailed assessments about the search string or the delivering website, including conversion data, allow immediate work with the long tail.
    On this matter, please refer to the Google study “Using long-tail keywords for efficient conversions”.
     
  • Cross-Channel Multi-Touchpoint Analysis (Funnel, Click Path, Customer Journey)Often, it is not only one keyword that leads to a conversion but there are many different advertising media involved in this process. If the last keyword that a user typed in got all the credit for the conversion, the ones that primarily were responsible for finding your site would be neglected. Your view on how people find your website and make conversions would be extremely distorted.
    Funnels give you the insight into exactly this, across channels and markets. They display the “user’s journey” and allow you to distribute the 100% conversion value to the precedent keywords so that you do not run the risk of disabling seemingly unprofitable keywords. Next to clicks also Views can be integrated in the analysis.

    Kanalübergreifende Multi-Touchpoint-Analyse

    Get more information on Cross-Channel Tracking and Customer Journey.

  • Comprehensive History Functionality
    You were always looking for a comfortable way to retrace the development of the quality factor, or find out who changed a max CPC, and when? With the history in Refined Ads, you can find out for each item with a mouse click.
     
  • Assessments on a Keyword Display Text Basis
    Find out with which ad text the keyword is performing best. So far, you only received ad text data for the entire ad group. We deliver data based on the combination of ad text and keyword. You will be surprised to see how differently individual keywords perform with different ad texts. A 50-percent deviation is not uncommon. Use this knowledge and reduce your CPCs significantly by splitting well-performing and badly performing pairs into separate ad groups.
     
  • Tracking on Keyword Level in the Display Network
    The display network is often deactivated due to missing transparency. With Refined Ads, you can receive complete insight into the performance of the individual keywords in the display network, instead of only a total about the display group. This also gives you control options in the display network on keyword basis. It is not exaggerated to claim that we have resolved the Google Display Network Blackbox through this!

Export & Reporting

  • ReportsFlexible Reporting
    Freely definable exports and reports according to campaigns, display groups, keywords, placements, ad texts and many more, and individual groupings through Strategic Groups.
     
  • Many file formats
    Exports to CSV, HTML, PDF, and Excel allow for flexible further processing of the data.
     
  • Automatic Reporting
    Ad-hoc export or automatic daily Email report according to freely definable time periods.
     
  • Enriched information
    Export of the search funnel, matched keywords, matched placements, and much more.

Do the Refined Ads-Live-Test!

Take your chance right away and get to know Refined Ads! Schedule a demo with us and convince yourself of how we can improve your online-marketing.

Contact us!

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