English
Deutsch 
Performance marketing is more than just search engine marketing, affiliate marketing, display, or simply just another channel. Performance marketing is everything rolled in one – a single unit.
Refined Ads is the optimum complete solution. As an integrated software for performance marketing, it does not view individual channels isolated next to each other, but considers them as a whole: cross-channel. This allows for assessment, understanding, and control of the marketing measures in context. In this regard, special attention is lent to the representation of the cross-channel effects, the so-called Cross-Channel-Funnel or Customer Journey. We do not only show clicks through display performance measurement, but also the views involved in the transaction (Post View Measurement).
This allows you for example to evaluate the exact Cross-Channel CPO:
Refined Ads supports subsequent channels in an integrated, cross-channel environment.
Search Engine Marketing
Refined Ads offers complete control for Google AdWords and Yahoo! Search Marketing. For Microsoft adCenter we offer limited control; for Baidu and Yandex, comprehensive and integrated reporting.
Affiliate Marketing
For the affiliate channel, and in addition to the assessment of the publisher transactions and associated statistics, Refined Ads allows for comprehensive transaction management. Thus you can do your reports more efficiently, accurately and rapidly – a performing interface for all channels. Currently Affilinet, TradeDoubler and Zanox are supported.
Display, Social Media, Generic Traffic and more…
With Refined Ads anyChannel we provide revenue, conversion and click tracking for any URL-based traffic source. Through this, the following, among others, can be measured:
- Any Display Ads – on customer request even including capturing of associated views (Post View) through display performance measurement.
- Social media, such as Facebook ads and Twitter campaigns
- Generic traffic, i. e. search engine traffic (SEO), referrer, and type-ins
- Email marketing, newsletters, and cooperations
- Any other traffic sources
The special added value lies in the fact that the advertiser, by using anyChannel, can recognize cross-channel effects of any traffic channels among each other as well as with search engine marketing, affiliate marketing, and all other anyChannels.
Please refer to our blog post “Best Practice Refined Ads: Der anyChannel” (German only) for further information.
Display Performance Measurement (Post View Tracking)
We unlock additional value with the option for display performance measurement! Here, we capture every view of a display advertising medium and assess the views in the context of our funnel representations as soon as a transaction takes place in any of our channels. Thus the advertiser can recognize precisely which advertising medium was involved in the conversion, even if the advertising medium was not clicked at all.
Of course, this is also possible in affiliate marketing in order to verify the efficiency of post-view campaigns.
Do the Refined Ads-Live-Test!
Take your chance right away and get to know Refined Ads! Schedule a demo with us and convince yourself of how we can improve your online-marketing.Contact us!
