Individual Connection to the Customer Systems

Refined Ads is not a closed system. It allows for many options of connecting to customer systems and customer data. Especially in the case of exchange of price information and product availabilities, a connection of customer systems to Refined Ads is of great significance. Through the automation of this process, our customers can react quickly to the current developments and thus operate their online marketing more efficiently.
 
Returns and cancellations can also be processed well through a connection to the customer system. For example, cancellations can be automatically deleted from Refined Ads, or paid transactions to affiliate networks for the approval of publisher remuneration can be registered. This saves manual work and improves the data quality many times over.
 
Through a connection to customer systems, the following, among other things, can be achieved:

• Bidding According to Inventory
  Inventory-dependent Traffic Control defines rules according to which the SEM ad placement is paused if the inventory falls below a defined value. If the inventory increases, the ads will be activated again.
   
• Connecting the Product Feeds
  With the help of feeds, the entire product palette can be advertised through search engine marketing: If new products are added, they are booked; if the products are omitted, they are taken out of the advertisement.
  
  Please refer to our blog post “Best Practice Refined Ads: Produktpalette automatisiert bewerben” (German only) for further information.
   
• Number Updating in the Ad Text through Google LiveAds via AdParams
  Prices, number, date: Thus, current prices for each product can be displayed automatically, or currently available remaining inventory.
   
  Please refer to our blog post “Best Practice Refined Ads: Feeds für Ad Parameter (“Live Ads”)” (German only) for further information.
   
• Automated Cancellation Management with or without OrderID
  Cancel invalid transaction manually through the GUI or fully automated through feeds and cancellation files, for example directly from your inventory control system. This means: Refined Ads and the internal sales number match exactly. One cannot track more precisely!
  
  Please refer to our blog post “Best Practice Refined Ads: Automatisiertes Stornomanagement” (German only) for further information.
   
• Upsell Tracking with the SubID Technology
  Recognize the sign-ups and repeat customers and allocate even this order subsequently to the triggering advertising media. Thus you can easily calculate the customer lifetime value. The SubID technology is especially interesting because it facilitates cookie-independent, and thus cross-PC, continuation of the tracking.

Technology Partners and further Interfaces of Refined Ads

etracker Webcontrolling (Technology Partner)

Etracker and Refined Ads complement each other well. Through integrated and automatical coordination of the redirect settings, both technologies can be used in parallel. Increase your online success through real-time webcontrolling with campaign analysis, and real time visitor tracking provided by etracker. Refined Ads enables you to fully analyze and control your performance-marketing campaign.

Omniture (Interfaces)

We offer numerous possibilities for our clients to integrate and import Omniture tracking data. In conjunction with our Sub-ID-Technology, virtually unrestricted use of Refined Ads is possible without the need to have our own tracking pixel built into the website.

Do the Refined Ads-Live-Test!

Take your chance right away and get to know Refined Ads! Schedule a demo with us and convince yourself of how we can improve your online-marketing.

Contact us!