References

Success is not only based on statistics

	“After a thorough market screening and test integration, Refined Ads convinced us. In particular, the funnel analysis provided us with valuable information and innovative insight into the search behavior patterns that were previously unknown to us. This made our daily tasks and optimization processes more efficient. Besides, it was very important to us to use a tool that can grow with the rising market demand, as well as our own individual needs, and can respond to our individual needs.” - Daniela Moisel, Sales & Distribution Manager Opodo
	“The option to optimize individually defined KIPs had convinced us quickly. Using Refined Ads enabled us to decrease our CPOs fast and sustainably. To make things complete, the great performance of the program itself is accompanied by a friendly, professional customer support and the possibility to add features which are tailored to our business model.” - Marc Ditschke, Director SEM ElitePartner
	“Refined Ads is to us the perfect supplement to the ongoing optimization of our search marketing campaigns. Particularly in combination with the Google AdWords Account and the Google AdWords Editor, we gain more profit out of our SEA campaings by using the Refined Ads tracking on top to the Google conversion tracking. Other search engines besides Google can be managed time-efficient through the use of Refined Ads. For our international accounts we get a much better overall view. With the individual and partly automated reporting, we safe a lot of time, which we can use to better analyze the data.” - Andreas Aßum, ImmobilienScout24
	“The goal of our daily work is to convince our customers with top results. To reach this it is extremly important for us to have a partner on our side we can 100 percent rely on. Refined Labs is such a partner. First, Refined Labs offers with the bid management system Refined Ads one of the most intuitive, functional and fastest tools on the market, and second Refined Labs convinces with the implementation of individual solutions with a quality and reliability that is second to none.” - Sascha Jansen, Managing Director annalect
	“Especially in the highly competitive telecommunication market, performance optimization is crucial for successful search engine marketing. Refined Ads delivers outstanding data quality paired with a control system which precisely matches our needs. The product is rounded off by a professional and easy-to-reach customer support.” - Stefan Cantarino, Vice President e-business T-Mobile Austria
	“Refined Ads enables us to manage our international SEM campaigns for our car rental business in a much more efficient and integrative way than all other bid management systems that we have tested before.” - Konstantin Sixt, Director e-commerce Sixt Autovermietung
	“We face a particular challenge in our SEM campaigns in the real estate sector: the optimal distribution on campaigns and Adgroups is more or less set by GoogleAdwords. Budget control and performance measurement are, however, very different from that. Refined Ads makes it possible for us to cover both. We optimally book in Google Adwords and manage and monitor our campaigns via the strategic groups and the bid management system according to our requirements.” - Stephan Hong, Director Performance Marketing immowelt
	“We are very satisfied with Refined Ads. Not only could we reduce the amount of work we used to do, we could also achieve better results. In comparison to other solutions, it’s the individual adaption to model specific situations as well as the better readout of the long tail that sets it apart.” - Christoph Glöckler, Head of Experteer.com
	“The conversion rate for exact match (e.g. “parachuting“) is often twice as high as for broad match. Hence, it is important to analyze search queries and consequently book successful keywords. This makes the long tail considerably more efficient. Here, Refined Labs gives you great assistance with their AdGroup Matched Keywords, for instance.” - Georg Röben, Director Marketing Jochen Schweizer Erlebnisgeschenke
	“We as a performance oriented online marketing agency could already undercut the CPO that we aimed for a customer in the dating sector within 4 weeks and at the same time keep the number of generated leads up on a very high level. The sophisticated tracking methods, combined with great usability, allow our customers to work in a goal-oriented, time-saving and efficient manner.” - Sebastian Reischl, Director Client Services blueSummit
	“Refined Ads facilitates straight-forward and intuitive control of Search Engine Marketing campaigns as well as comprehensive reporting and analyzing options. The Traffic Control saves a lot of time and effort but offers sufficient possibilities for individual tweaking. This makes campaign management much more transparent. In addition, the customer support is always competent and -above all- always there when you need it to answer questions fast and efficiently.” - Harald R. Fortmann, Managin Partner Yellow Tomato
	“Using the wide range of reporting possibilities and tools of Refined Ads, we have the ability to measure, analyze and improve our most important KPIs in order to increase the efficiency of our photo album campaigns and the ROI.” - Thomas Alscheid, Team Leader Online Marketing Pixum Online-Fotoservice
	”From the very beginning, Refined Ads convinced us with useful features and a flexible service. As such, we can manage our international SEM campaigns more efficiently which contributed significantly to the success of our online dating platform be2.” - Oliver Zenglein, Head of Online Marketing be2
	“In our cooperation with Refined Ads we especially appreciate their flexibility and quick response times to our challenges. This allowed us to successfully implement a full cross-channel-tracking-setup to further optimize our marketing mix efficiency within a very short period of time.” - Michael Felis, Marketing Manager autohaus24

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