Privacy Policy for the Refined Ads Software

We, Refined Labs GmbH, take the protection of personal data very seriously and strictly adhere to the applicable of data protection laws. Personal data from third parties, i.e. from persons who use Refined Ads but are not at the same time also our customers, are only collected to the technically necessary extent as described below. Under no circumstances will the data collected be sold or passed on to third parties for any other reason. Only our respective customer, who uses Refined Ads, has access to parts of the data described below, which we collect for them.
The following declaration gives you an overview of how we guarantee this protection and what kind of data we collect for what purpose.
Please note: At this point we will provide you with information on how we handle personal data within the framework of the use of the “Refined Ads” software. If you are interested in information on data protection on this website alone, please go to https://www.visualiq.com/de/privacy.

Contact

Refined Labs GmbH
Managing Director: Rupert Rockinger
Theresienstraße 4-6, 80333 Munich
Germany
Phone: +49 89 13928790
info@refinedlabs.com

Data Protection Officer

ePrivacy GmbH
represented by Prof. Dr. Christoph Bauer
Große Bleichen 21
20354 Hamburg
Germany

For all questions and concerns regarding the security of your data, please contact us and our data protection officer at privacy@nielsen.com.
If you have a particularly sensitive request, please contact our data protection officer by post, as communication by email can always have security gaps.

Personal Data

Personal data is all information about personal and factual circumstances of a specific or identifiable person. This includes information and data such as cookie IDs and IP addresses.

Legal Basis

Your data will be processed on the following legal bases:

  • regarding data that you provide in forms, etc., with your consent, art. 6(1)(a) GDPR
  • in relation to services which you make use of for the execution of a contract with you, art. 6(1)(b) GDPR
  • otherwise, for statistical data and online identifiers, based on legitimate interests, art. 6(1)(f) GDPR (see below)
  • Legitimate Interests

    Temporary storage of IP addresses to maintain service.

    Data Sources

    If our customer uses the integrated tracking services as part of the use of Refined Ads, cookies are stored on the website visitor’s computer, i.e. on your computer (see the below paragraph on Cookies). In the case of advertising calls and/or promotions on our customer’s website, these are also transmitted to our servers.

    Data Transmission to Third Countries

    The provision of the contractually agreed data processing (use of the Refined Ads tracking services) takes place exclusively in a member state of the European Union or in another member state of European Economic Area./

    Duration of Storage

    We store your data,

  • if we require the data for the execution of a contract (for a maximum of 14 months), at most as long as the contractual relationship with our customer exists or for the duration of legal retention periods.
  • if we use the data based on legitimate interest, only as long as your interest in the deletion or anonymization does not predominate (for a maximum of 45 days).
  • Purposes of Processing

    Personal data are only collected by us on behalf of our customers and serve the following purposes:

    1. cost/benefit analysis
    aluation of advertising playout of our customers to optimally control their marketing measures.

    2. merging of data
    To enable our customers to evaluate the effectiveness and interaction of different marketing methods, the advertising contacts and transactions of Internet users are combined via cookie IDs or customer user IDs. These “customer journeys” are then aggregated to determine the cost/benefit ratio of the respective measure.

    An identification of natural persons from these data alone is not possible and not necessary for the processing.

    We do not pass your data on to third parties. Only our respective customer, who uses Refined Ads, has access to parts of the mentioned data that we collect for him. However, if we are legally or by court order obliged to do so, we will only pass on your data to government institutions and authorities entitled to receive information.

    Backup of Data

    We have taken extensive technical and organizational measures to protect your data against possible dangers, such as unauthorized access, alteration or distribution, as well as against loss, destruction or misuse.
    To protect your personal data from unauthorized access by third parties during transmission, we secure the data transmissions, if necessary using SSL encryption. This is a standardized encryption method for online services, especially for the web.

    Log Files

    Every time our Internet pages are accessed, usage data is transmitted through the respective Internet browser and stored in log files, the so-called server log files.

    The data records stored in this way contain the following data:

  • Domain from which the user accesses the website
  • Date and time of retrieval
  • IP address of the accessing computer
  • Website(s) that the user visits as part of the offer
  • Transmitted data volume, browser type and version
  • Operating system used Name of the Internet service provider
  • Message as to whether the retrieval was successful
  • cookie IDs
  • These log file data records are used to collect data for our customers and are also evaluated in anonymous form to find and correct errors and to control the utilization of servers.

    Cookies

    Cookies are small files that your browser stores on your device in a designated directory. These cookies can be used, for example, to determine whether you have visited a website before. Most browsers automatically accept cookies. However, you can set your browser so that no cookies are stored or explicit consent is required before a cookie is saved. You can also delete cookies that have already been set at any time. Please note that the deactivation of cookies may lead to restrictions in the use of our website.

    We need cookies for the following purposes:

  • Session cookie, with the following content: a date and a non-recalculable random combination number (“hash”);
  • User cookie, with the following content: a date and a hash.
  • Piggyback cookie, with the following content: current timestamp and the identification number assigned by us for this marketing measure, but not for the concrete delivery, together with further general information about the marketing measure used by our customer, e.g. banner, traffic provider, keyword, placement, ad text, network type, etc. (together “our internal ID”).
  • If our customer uses the so-called “display tracking service”, the same cookies as for redirecting are stored on the visitor’s computer each time a marketing measure is displayed, i.e. on your computer; in addition, the data that is transmitted to us during redirecting is stored in another cookie.

    Every time the redirector is called, the following data of the website visitor, i.e. of you, is transferred to us and stored:

  • Current timestamp;
  • URL of the target page (“target URL”) and URL of the website from which the website visitor, i.e. you, was referred (“referrer URL”);
  • Content of the cookies;
  • IP address and port of the browser depending on customer-specific setup;
  • Name, version, language of the browser as transmitted by the browser of the website visitor, i.e. you;
  • Our internal ID.
  • If our customer uses our revenue tracking code within the framework of the use of Refined Ads, data of the website visitor, i.e. of you, is transferred to us and stored each time the revenue tracking code or revenue tracking pixel is called up.

    The following data is currently being transferred:

  • Current timestamp;
  • “Target URL and Referrer URL;
  • Content of the cookies;
  • IP address and port of the browser depending on customer-specific setup;
  • Name, version, language of the browser as transmitted by the browser of the website visitor, i.e. you;
  • Information that our customer transmits to us about parameters he fills, e.g. lead type, value;
  • Our internal ID.
  • Refined Ads uses cookies to statistically process transaction data for our customers. It also allows our customers to show their advertising only to people who are very interested in their products. So, you as an end user get more relevant advertising. A cookie opt-out does not usually reduce the volume of advertising you see. To achieve this measurement and modulation, random data is stored in a cookie in your browser and read out again at a later renewed contact. These random data do not contain any personal data and do not allow any conclusion to your person or comparable. They identify only the browser used.

    You have the possibility at any time to object to the storage of cookies by refined ads under the tracking domain “refinedads.com” for the future. For the technical implementation of this exclusion, a cookie with the name “rfa-opt-out” is set in your browser under the domain “refinedads.com”. If this cookie exists, i.e. is not deleted by you or otherwise lost, Refined Ads will not store another cookie in your browser. Please note: For technical reasons, a cookie opt-out can only take place for the browser currently in use. If you use other browsers, you must opt-out this cookie for technical reasons for each of these browsers individually.

    For more information about cookies, please visit http://www.meine-cookies.org.

    To object to the storage of cookies by Refined Ads for this browser, please click on the following button:

    Third-Party Services

    We do not pass your data on to third parties. Only our respective customer, who uses Refined Ads, has access to parts of the mentioned data that we collect for him. However, if we are legally or by court order obliged to do so, we will only pass on your data to government institutions and authorities entitled to receive information.

    However, we use third-party services for various functions of our software and services:

    Data center operator
    PlusServer GmbH
    Hohenzollernring 72
    50672 Cologne
    Germany

    MyLoc
    Am Gatherhof 44
    40472 Duesseldorf
    Germany

    Operator of additional customer-specific servers
    Host Europe GmbH
    Hansestraße 111
    51149 Cologne
    Germany

    Operator of Office365 (Location Ireland)
    Microsoft Deutschland GmbH
    Walter-Gropius-Straße 5
    80807 München
    Germany

    Operator of Google Suite
    Google LLC
    1600 Amphitheatre Parkway
    Mountain View, CA 94043
    USA

    IT service provider
    LANx GmbH
    Planegger Strasse 33
    81241 Munich
    Germany

    Operator of FreshDesk, customer ticket system
    Freshworks GmbH
    Alte Jakobstraße 85/86,
    Hof 3, Haus 6,
    10179 Berlin
    Germany

    Data Subject Rights

  • You have the right to request information as to whether and which of your personal data is processed by us.
  • Under certain circumstances, you have the right to request that your personal data be deleted.
  • Under certain circumstances, you have the right to request that the processing of your personal data be restricted.
  • You may revoke your consent to the processing and use of your data in whole or in part at any time with effect for the future.
  • You have the right to receive your personal data in a common, structured and machine-readable format
  • If you have any questions, comments, complaints or requests for information relating to our declaration on data protection and the processing of your personal data, you can also contact our data protection officer in writing.
  • You also have the right of appeal to the competent supervisory authority if you believe that the processing of personal data concerning you violates the legal provisions.
  • For your application, please use the following button to read the cookies set by Refined Ads and send this information together with suitable proof of your identity directly to the respective advertising medium, i.e. our customers. Please do not send your application to us. Unfortunately, we cannot process your request, this is the task of the respective advertising medium. He will contact us afterwards.

    Please note: For technical reasons, cookies can only be accessed for the browser currently in use. If you use other browsers, you must for technical reasons read out the corresponding cookies for each of these browsers individually using the following button.

    To read the cookies set by Refined Ads for this browser, please click on the following button:


    Contact Us

    Refined Labs GmbH
    Tel: +4989 13928790
    info@refinedlabs.com

    Your trust is important to us. Therefore, we are always available to answer your questions regarding the processing of your personal data. If you have any questions which this data protection declaration could not answer, or if you would like more detailed information on any point, please contact us by e-mail or telephone.

    Requirement or Obligation to Provide Data

    If this is not expressly stated during the collection, the provision of data is not necessary or obligatory.

    Status of This Privacy Policy

    25.05.2018
    We reserve the right to change this data protection declaration at any time with effect for the future.

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